There are a lot of ways you can incorporate specific keywords into your pins in order to capture that search traffic. Keywords change with the seasons so it is important to stay on top of which words to use in your pin copy and pin descriptions to make sure they are currently relevant to your audience. This makes seasonality vital to your Pinterest keyword strategy. People search for topics such as fashion, recipes, decor, and travel based on seasonality.
Seasonality is a really important component of Pinterest. We’ll cover how to get really good at story pins, video pins, and all these things that are going to give new life and truly spring clean your strategy. In the Challenge, we’re going to be talking all about the new direction that Pinterest is headed. It is a fresh take on Pinterest that will walk you through how to spring clean your Pinterest strategy for 2021. This next week we are hosting our FREE 5-Day Pinterest Challenge.
Specifically, we’ll discuss spring trends on Pinterest that dictate which keywords you should be using this spring. We’ll look at the seasonality component of Pinterest and how keywords play into that. Today we’ll be talking about the why, where, and how of keywords. But how do you determine which keywords you should be using? They can be used in many ways on Pinterest to help you target a specific audience. Keywords are an important part of your overall strategy on Pinterest. Which keywords should you be targeting this season? The ones that capture the hottest spring trends on Pinterest of course!
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